Solution Overview & Team Lead Details

Our Organization

EverFree

What is the name of your solution?

EverFree’s Freedom Lifemap

Provide a one-line summary of your solution.

Freedom Lifemap is a tech-based model that individualizes recovery, reduces vulnerabilities, and enhances programs to improve outcomes for survivors.

In what city, town, or region is your solution team headquartered?

Orange, CA, USA

In what country is your solution team headquartered?

  • United States

What type of organization is your solution team?

Nonprofit

Film your elevator pitch.

What specific problem are you solving?

Human trafficking is a pervasive, global issue impacting nearly 50 million victims worldwide. Defined as the exploitation of human beings for compelled labor or commercial sex acts through force, fraud, or coercion, human trafficking has grown by an estimated 22% in just five years, making it the fastest-growing criminal industry in the world (U.S. Department of Justice, 2016). Less than 1% ever receive services to recover after exploitation (U.S. State Department, 2023). 

Although modern slavery is proliferating globally at alarming rates, efforts to prevent it and support survivors into lasting freedom are extremely limited and under-resourced. While the prevalence of trafficking and the negative impacts on victims have been well researched, there is a significant gap in understanding what programs and interventions are effective in creating long-term, positive outcomes for survivors and preventing vulnerable individuals from experiencing exploitation. Existing approaches have consistently been deployed without data insights or direct input from survivors. These approaches often do not reflect the lived experience of survivors and increase the risk of ineffective and potentially harmful programming. 

Simultaneously, technological innovation is making it easier for traffickers to identify, connect with, and prey upon those who are experiencing vulnerability to exploit them. Traffickers exploit technology at various stages of the crime, from recruitment to exploitation, and are constantly updating their tactics and recruitment schemes with new technology, social media, and mobile applications. While traffickers embrace technological innovation, efforts to combat trafficking often lag. According to the Department of State’s 2024 Trafficking in Persons Report, “reports show that NGO's have traditionally underutilized such tools (digital tools) due to lack of knowledge, access, expertise, and funding, and more information is needed to better understand barriers to use”.  Without tech-based, data-backed, survivor-informed solutions, the human trafficking criminal industry will continue to escalate.

What is your solution?

In response to this global crisis, EverFree created a tech-based model called Freedom Lifemap. The Freedom Lifemap is an assessment and evaluation tool co-created with survivors to measure long-term outcomes and connect participants with multidimensional, individualized support. Drawing inspiration from the globally renowned Poverty Stoplight, an effective anti-poverty tool developed in Paraguay and now used by 423 organizations in 43 countries, the assessment is stop-light themed. Upon admission into an anti-trafficking program, survivors use the Freedom Lifemap technology platform to assess their strengths and vulnerabilities across six trafficking-specific and research-based dimensions of well-being: health & basic needs; rights & safety; housing & access; education, employment & finances; community & connection; and mental & emotional well-being. Survivors answer 50 questions categorized within the 6 dimensions, with green responses indicating an area of strength or stability and yellow and red responses indicating areas of need or vulnerability, where additional support or action might be needed.

Once a survivor completes the assessment, the Freedom Lifemap platform then provides a visualized result of their assessment responses in a dashboard view. The platform prompts survivors to identify their greatest needs (reds and yellows) and map out priorities for their recovery. A case manager or social worker reviews these priorities alongside the survivor in order to develop an individualized case plan and provide resources or referrals to meet their most pressing needs. After a period of intervention targeting their chosen priorities, the survivor completes the assessment again to measure whether progress has been made towards their overall recovery. The assessment can be taken multiple times throughout a survivor’s recovery journey, reflecting the long-term outcomes of programs.

Over time and with use among more survivors globally, the tool’s impact creates profound systemic change. Once organizations understand what survivors need most and what programs are working or not, they can reallocate and invest in what is making the most impact and work with other service providers in their area to ensure a survivor is connected with a wide range of resources. Through our partnership with the University of California, Irvine (UCI) Blum Center, we are continuously analyzing aggregated data from the Freedom Lifemap tool to understand the needs and priorities of survivors, measure the impact of programs, and scale the most effective solutions. 

Once we’ve scaled up access to Freedom Lifemap to more organizations around the world, we’ll have a robust dataset that will allow us to layer in machine learning to uncover prevention opportunities, predictions of vulnerabilities and pathways to exploitation and violence, effective interventions, and programmatic strengths. Together, we will accelerate the expansion of more effective and efficient anti-trafficking strategies to better serve survivors and promote safer, more just communities around the world. 

How are you ensuring ethical and responsible use of technology in your work, especially if you’re utilizing AI? How are you addressing or mitigating potential risks in your solution?

EverFree is committed to ensuring the privacy of trafficking survivors and adhering to industry standards for data security and privacy. Employing measures such as encrypted data transfer, strict access controls, and regular security audits ensures Freedom Lifemap data is secure. Our commitment to privacy is upheld through transparent consent, data anonymization, and data minimization practices.

For the Freedom Lifemap technology platform, we implement rigorous anonymization techniques to ensure all participant data remains confidential. We provide clear and concise data policies and consent forms, using simple language and visual aids to ensure participants understand how their data is handled. A case manager will facilitate the reading and signing of the data consent forms as an additional safeguarding procedure to ensure the survivor can ask questions or clarify particular information on the form before giving their full consent. There is also an option to use a participant identification code rather than a participant’s first and last name once the assessment begins, reducing the personally identifiable information recorded and any security concerns as the tool scales. 

Additionally, we only report aggregated data from subgroups with at least 10 participants, safeguarding individual identities. Any information from Freedom Lifemap disseminated to external parties is at an organizational or geographical level. 

Who does your solution serve, and in what ways will the solution impact their lives?

The Freedom Lifemap model was built by survivors for survivors. Those who experience trafficking and are vulnerable to exploitation are diverse. For example, there are an estimated 1.1 million people currently experiencing trafficking across the United States (Global Slavery Index USA Country Study, 2023). But contrary to some media depictions, trafficking also occurs in lower-income countries. Those most vulnerable to trafficking include people from already marginalized groups, such as foster youth; those experiencing homelessness; and refugees and migrants. The risk of trafficking is further compounded for women, girls, and ethnic minorities. With limited resources available to support victims, many receive no services to aid in their recovery; among those who do receive services, re-exploitation is all too common. 

Currently, little is known about what works to support survivors or prevent exploitation (Long & Risko, 2024). This lack of understanding not only increases the risk of re-victimization, but leaves organizations without the ability to make significant progress in tackling human trafficking within their communities. The Freedom Lifemap tool allows us to truly understand what each survivor needs in different parts of their healing journey so that we can properly invest resources into programs that are working and scale them for maximum reach. In fact, a survivor in our pilot study said, “Wow! What this tool did in 30 minutes would have taken a case manager years to understand about me.” 

Our framework for Freedom Lifemap is supported by theory from the fields of psychology and social work that suggests case management is more effective when it is responsive to the extreme lack of self-determination that many survivors experience during their period of victimization. Traffickers often maintain control over victims across physical, psychological, and financial domains (e.g., United Nations, 2000), necessitating trauma-aware programs that empower survivors to regain autonomy over their goals and pathways forward (Hopper, 2018; Huang et al., 2014; Ladd & Neufeld Weaver, 2018). In order to restore self-determination, it is critical to integrate survivor perspectives into the case management process from their initial engagement with aftercare services. For example, in a program serving sexually exploited minors, case managers identified involvement in their own recovery as the most common strength among program participants (Basson et al., 2012). Involving participants in needs assessment can empower them to see their strengths. It also helps case managers learn what issues are affecting a survivor most acutely so that appropriate interventions can be provided. We aim to reduce vulnerabilities to revictimization by closing the gap between theory and practice that has too often taken a limited view of survivors’ needs.

The model also serves the frontline practitioners and organizations who utilize the tool by providing data to better inform programs, increase the efficiency by which survivors move through their programs, gain an in depth understanding of the vulnerabilities of their participant population, reallocate funding to the most effective programs, and show measured outcomes for funders and stakeholders.

How are you and your team well-positioned to deliver this solution?

Since 2015, EverFree has been dedicated to offering holistic care to survivors of human trafficking. Our programs offer immediate support as well as economic and education opportunities to equip survivors with the knowledge and skills to gain independence and lasting freedom. Through our first-hand experience, we recognized that there is a critical lack of data, outcome measurement tools, and evidence-based programming that focuses on fostering resilience and facilitating long-term recovery. The absence of proper program evaluation not only impedes the effectiveness of anti-trafficking efforts but restricts sustainable progress for survivors.

Our model, grounded in dignity and research, effectively prevents revictimization and encourages lasting freedom for survivors. We focus on three survivor-led solutions to end human trafficking. 1) We run safe homes and empowerment centers at our Signature Sites in Uganda and the Philippines that support survivors with the care and opportunities they need to attain freedom forever.  2) We developed and are deploying the Freedom Lifemap tool to partner sites around the world in order to better understand vulnerabilities and scale better care for survivors. 3) We bring together partners around the world through the use of Freedom Lifemap to connect efforts and protect communities through data-driven insights.

When first developing the Freedom Lifemap methodology, EverFree partnered with the University of California, Irvine Blum Center for Poverty Alleviation (UCI Blum Center) to co-design the assessment. Through the Blum Center’s capacity for rigorous, independent measurement & evaluation research, this partnership provides validation to the Freedom Lifemap. 

Now, the Blum Center serves as the primary hub for Freedom Lifemap data analysis and evaluation. EverFree and the UCI Blum Center work collaboratively to obtain funding that supports research that leverages Freedom Lifemap data. Research priorities include validation of the Freedom Lifemap’s use with target populations; identification of key patterns and trends that can be targeted for prevention; and evaluation of effective programs that can be disseminated to improve the quality of aftercare. Other complementary lines of research at the UCI Blum Center help validate its independence, thought leadership, and influence within the research community and anti-trafficking sector. 

Which dimension of the Challenge does your solution most closely address?

Strengthening the ecosystem of providers by enhancing efficiencies in communication, data collection and sharing, and coordination

Which of the UN Sustainable Development Goals does your solution address?

  • 1. No Poverty
  • 3. Good Health and Well-Being
  • 4. Quality Education
  • 8. Decent Work and Economic Growth
  • 10. Reduced Inequalities

What is your solution’s stage of development?

Growth

Please share details about why you selected the stage above.

For the past 18 months, EverFree has been piloting the Freedom Lifemap methodology with innovation partners around the world. Eight organizations are currently implementing the Freedom Lifemap tool in the United States, Uganda, Mexico, Bolivia, Kenya, Philippines, and Cambodia. Since its initial pilot, the response to the Freedom Lifemap pilot has been overwhelmingly positive. Our initial dataset, consisting of over 600 assessments, has already identified key patterns across geographic locations, has shown organizations what programs to invest in or reallocate funding to, and has shown significant increases in survivor wellbeing over time. Our innovation partners have expressed great enthusiasm in utilizing Freedom Lifemap and it has garnered worldwide attention from key stakeholders in the movement including local and international governments, UN agencies, grassroots and multilateral organizations, and survivor leaders. Freedom Lifemap is the solution many of these stakeholders have been looking for - a research-driven, universally accessible, and survivor-centered technology tool that will finally give the movement an effective way to combat human trafficking, led by survivors and powered by data.

Currently, EverFree is at a pivotal juncture in the Freedom Lifemap project, actively advancing the project from its pilot phase to the next stage of growth and scale. With a well-defined strategic scaling plan in place, EverFree is poised to drive significant growth and expand impact in the near future. A primary objective in this phase is the development of our proprietary technology platform to serve as the dedicated host for the tool. Throughout the pilot phase, Freedom Lifemap has been hosted on the Poverty Stoplight platform. In order to expand the reach and ensure Freedom Lifemap is accessible to the millions of survivors and vulnerable individuals globally, it is essential that we develop our own platform with key features unique to our sector and the populations we serve. 

To achieve this, our platform will go beyond the limitations of being merely a "data collection" or "survey" tool. It will be engineered to be highly accessible, secure, and adaptable across diverse platforms, user demographics, and environments. We are developing a user-friendly platform that prioritizes the needs of survivors, safeguards their data and information, and can be easily customized to align with different geographic, ethnic, and cultural identities. Given the potential distrust survivors may have towards government institutions, law enforcement, and online platforms, it is crucial that the platform earns trust and inspires confidence among users. Additionally, the platform will be mobile-friendly to accommodate varying levels of technology access and connectivity, allowing for global scalability and widespread availability to anti-trafficking partners. 

At this time, we are working to create parity with the current Poverty Stoplight platform. This requires a complete rebuild allowing us to maintain and oversee Freedom Lifemap in-house, while ensuring security for our users and global scalability. By the end of phase one, anticipated to complete in July 2024, we will deliver a Minimum Viable Product (MVP) that can support user and organization management, survey form and editing, reporting, language support, and visual dashboard to showcase data. 

During this phase, we are also parallelizing research and design of case management integration and functionality. During our pilot of Freedom Lifemap, it was discovered that an organization that owned the case management system used by many service providers was no longer able to continue running the program. Because of this, many local organizations will be left without a case management system to track participant data and progress. Many of our innovation partners will be affected by this and have suggested adding the functionality to the Freedom Lifemap platform. This is another critical gap that Freedom Lifemap can fill, which will ultimately improve case manager efficiency while increasing adoption and worldwide reception to the tool at a much quicker rate than we may have initially anticipated.

After the launch of the Freedom Lifemap platform MVP, phase 2 will incorporate the research to develop case management integration and dashboard customization for more tailored insights. We also aim to understand opportunities for efficiency gains that can be solved by AI and/or machine learning. Based on our findings, our goal is to also implement an initial version of automated support as well as resource mapping functionality that will allow case managers and program staff to refer survivors to nearby services in the area based on their identified needs.

We have already begun strategically replicating the Freedom Lifemap model through collaboration with grassroots and multilateral organizations,coalitions, and government agencies both in the United States and internationally. Through these efforts, we aim to have 65 partner organizations in year 1, 150 in year 2, and 210 organizations in year 3 implementing Freedom Lifemap. By 2026, our vision is to extend our impact to over 200+ partners, and 12,000 assessments conducted worldwide.

Existing and new organizations will join the EverFree Global Network to collect shared learnings, develop evidence-based practices, and advocate for systemic changes in the sector. Network activities will include regular convenings and ongoing opportunities for collaboration, technical assistance, and aggregation of data to maximize impact and scale effective solutions. 

Why are you applying to the Challenge?

  • Technical: As we advance the technology platform for Freedom Lifemap and explore the integration of AI to optimize operational efficiency and accessibility for survivors, we are excited to leverage MIT Solve's expertise and network. The expansion of our dataset presents additional opportunities to harness AI and machine learning for insights on prevention, prediction of vulnerabilities & pathways to exploitation, effective interventions, and programmatic strengths. By partnering with Solve, we can access top-tier resources to realize these goals, while considering key ethical issues associated with the use of AI to help vulnerable populations. 

  • Cultural: We also recognize Solve's potential to help us address barriers to expansion, including data privacy concerns across geographies, accessibility in low and middle-income countries, survey translation and adaptation, and other challenges that must be overcome to ensure access to Freedom Lifemap technology to grassroots organizations and partners worldwide.

  • Legal: Privacy, security and informed consent are some of our main focuses working with human trafficking survivors and other vulnerable communities. We aim to empower survivors to make decisions about how their data is utilized, and it is a significant challenge to communicate legal terms and conditions in ways that facilitate clarity across language barriers, education levels, and other differences. We would appreciate the support of MIT Solve in advising on best practices related to these crucial areas.

  • Public Relations: We hope to increase access and awareness of Freedom Lifemap to stakeholders in the global anti-trafficking and exploitation spaces. In order to achieve this, we are actively seeking strategic Public Relations and media support to effectively communicate the mission and impact to a wider audience.

  • Financial: Scaling the Freedom Lifemap tool is contingent upon having a technologically advanced platform that has undergone multiple iterations. The full development of the technology platform will require additional funding and personnel resources to facilitate this progression. Once the technology platform is in place, we can initiate global replication of Freedom Lifemap. While we receive daily requests from multilateral partners, grassroots organizations, and government agencies to utilize the tool, we are unable to make it accessible until we have the requisite technology, staffing, and resources to ensure sustainability and facilitate effective deployment to these partners. 

In which of the following areas do you most need partners or support?

  • Business Model (e.g. product-market fit, strategy & development)
  • Legal or Regulatory Matters
  • Public Relations (e.g. branding/marketing strategy, social and global media)
  • Technology (e.g. software or hardware, web development/design)

Who is the Team Lead for your solution?

Kelsey Morgan

More About Your Solution

What makes your solution innovative?

According to a 2024 article by staff members from the U.S. Program to End Modern Slavery, despite allocating $500 million over 20 years to combat human trafficking, “the field remains reliant on promising practices rather than evidence-based ones” (Long & Risko, 2024).

For the first time in the fight to end human trafficking, EverFree’s Freedom Lifemap is equipping the anti-trafficking sector with a survivor-led technology solution to better address vulnerabilities, reduce revictimization, and promote lasting freedom for human trafficking survivors. It puts survivors at the forefront of their rehabilitation and incorporates their experiences and feedback into the programs that aim to serve them. The data gathered will improve outcomes for those already victimized by trafficking and help us deploy prevention strategies that will help eradicate human trafficking before it begins. 

Freedom Lifemap will also be the first solution in the sector to aggregate and map global data on program outcomes, providing organizations, policymakers, and funders with robust research and insights in order to optimize service provision for survivors, identify opportunities for prevention to combat victimization and revictimization, and assess program impact while expanding the reach of effective solutions.

Describe in simple terms how and why you expect your solution to have an impact on the problem.

74177_FLM%20Theory%20of%20Change-%20MIT%20Solve_1440x810.png

EverFree’s Freedom Lifemap will lead the anti-trafficking sector in building solutions informed by data and survivor insights to: 

  • Gain a deeper insight into the nuanced dynamics of human trafficking.

  • Reach more survivors with the individualized care and services they need most. 

  • Invest in and scale the most effective programming to improve outcomes for survivors. 

  • Identify global insights about common vulnerabilities to trafficking and deploy prevention strategies.

  • Leverage survivor voices, technology, and data to ensure stronger, more efficient philanthropy and policy in the sector.


To measure the success of these objectives, the following outputs will be tracked:

  • Phase 1 and 2 of the tech platform buildout complete.

  • Number of survivors served through Freedom Lifemap.

  • Number of partner sites onboarded and equipped to use the tool. 

  • Number of Freedom Lifemap assessments conducted at all partner sites.


In order to achieve these goals, EverFree will complete the following activities: 

  • Implementation of Freedom Lifemap case management tool with 200 organizations for 8,000+ survivor beneficiaries

  • Freedom Lifemap case management tool is adapted and contextualized for use with organizations around the world

  • All partners are collaborating on, sharing, and evaluating survivor-stated priorities received via the Freedom Lifemap Global Network

  • Analysis of data and evaluation results at network and global levels inform anti-trafficking aftercare and prevention programming delivery to the wider survivor population

What are your impact goals for your solution and how are you measuring your progress towards them?

74176_FLM%20Systemic%20Change_1440x810.png

Impact goals:

  1. More survivors access the care they need

  2. Frontline responders understand and scale the best care for survivors

  3. We are all strengthened to to empower survivors and proactively prevent trafficking

Measured through: 

  1. Freedom Lifemap follow-up assessments track an individual's progress towards recovery and improved well-being across the 50 indicators.

  2. Aggregated data at the organizational level to show similarities and differences in survivor vulnerabilities across geographies, greater efficacy and efficiency in programming, and stronger collaboration of frontline efforts that reduce the prevalence of trafficking in communities

  3. The dissemination of Freedom Lifemap data influences policy, shapes aftercare and prevention efforts, and helps in reallocating funding to support effective programs.

Survivor/Program Participant Impact: FLM is an asset-based tool that measures the six dimensions of well-being that define freedom and wellbeing for human trafficking survivors. The tool is administered by program staff alongside survivors and vulnerable populations, giving the individuals agency and a voice to shape their care. This approach has been proven to lead to more effective and efficient care and improved outcomes.

Frontline Practitioner Impact: The Freedom Lifemap technology provides built-in data analysis and visualization, allowing nonprofits to evaluate results for program participants and identify strengths and gaps in their programming. An organization using the tool can access data that shows how survivor well-being changes over time, and can evaluate aggregated or program-level data to examine the similarities in vulnerabilities/priorities and how survivors respond to certain interventions. Over time, collective learnings and the use of AI can improve the global evidence base on survivors’ needs and contribute to improved system responsiveness through needs-based programming for intervention and prevention.

Global Coalition/Multilateral Partner Impact: EverFree is scaling Freedom Lifemap across our Global Network of partners to facilitate cross-sector collaboration and unify global anti-trafficking efforts. This network is connecting disaggregated data for critical insights and to improve and replicate the most effective anti-trafficking programs for survivors and vulnerable groups. 

Anti-Trafficking Sector Impact: Freedom Lifemp is producing data-driven insights into roots of vulnerability to inform trafficking prevention efforts, reveal intersections across sectors (climate change, poverty alleviation, foster care, housing insecurity), identify critical causal factors increasing states of vulnerability, advocate for changes in policy, and inform programmatic funding priorities for the sector. 

Describe the core technology that powers your solution.

The Freedom Lifemap platform is developed in partnership with DrivenData, a mission-driven technology provider who has worked with 60+ clients in social impact spaces including global development, energy, education, public health, conservation and more. Our combined approach harnesses data to work smarter, offer more impactful services, and use machine intelligence to the fullest potential. 

The technology that powers our solution addresses the use cases and unique challenges trafficking organizations face in providing support to survivors ensuring:

  • Offline support for unstable internet connections

  • Accessible design to support survivors with limited literacy and/or disabilities 

  • Responsive design to support multiple device types 

Our platform also supports the scaling of the Freedom Lifemap platform with solutions that support:

  • Adaptable surveys and visualizations to tailor to various literacy, age, and cultural contexts

  • Translation of the application for analysis

  • Auto-translation of surveys for adaptation

By unlocking artificial intelligence (AI) and data approaches, we can contribute to the betterment of humanity through Freedom Lifemap with targeted solutions such as:

  • Improving care plans for survivors and efficiency for caseworkers

  • Mapping resources available to survivors and correlate datasets with other geographies

  • Aggregating data to identify programmatic strengths across partners and share best practices globally

  • Identify trends to predict risks and vulnerabilities of trafficking that can inform prevention programs 

Which of the following categories best describes your solution?

A new business model or process that relies on technology to be successful

Please select the technologies currently used in your solution:

  • Software and Mobile Applications

In which countries do you currently operate?

  • Bolivia
  • Cambodia
  • Kenya
  • Mexico
  • Philippines
  • Uganda
  • United States

Which, if any, additional countries will you be operating in within the next year?

  • India
  • Nepal
  • Paraguay
  • Vietnam
Your Team

How many people work on your solution team?

FT Staff: 12 

PT Staff: 0

Contractors: 1

How long have you been working on your solution?

The process to develop the Freedom Lifemap began over 5 years ago. We spent 3 years conducting research to design and validate the Freedom Lifemap tool and are now in the second year of implementing the solution across 8 partner sites in 7 countries. Currently, we are in the process of building out the technology platform and scaling the tool in the US and abroad, with over 25 partner organizations set to begin utilizing FLM on our new platform by October of 2024.  

Tell us about how you ensure that your team is diverse, minimizes barriers to opportunity for staff, and provides a welcoming and inclusive environment for all team members.

EverFree believes that greater inclusion of survivor voices will guide anti-trafficking programs and policy to increase the efficacy and efficiency of the largely under-funded sector. The Freedom Lifemap tool was validated by a cohort of survivor leaders from around the world. This group represented different ages, genders, forms of victimization, and regions. Each survivor joined the project because they believed in the tool’s potential to transform the anti-trafficking space. In each local context where the Freedom Lifemap is deployed, local survivor-leaders were engaged as consultants to validate the concepts, wording, and illustrations in the tool to ensure accessibility for survivors with varying literacy levels. We also invest in research to interview survivors about their experiences with the Freedom Lifemap and are regularly updating our best practices for utilizing the tool in order to reflect the needs and priorities of survivors. 

The Freedom Lifemap tool operationalizes that concept of incorporating lived experience- it goes beyond traditional collaboration or advisory roles from survivors formerly enrolled in programs. It ensures that current survivors have agency from the start of their recovery journey. They identify their needs and priorities, self-diagnose their well-being, and create their own solutions and case plans to reach their goals. It’s not about “extracting” data from survivors; the tool ensures that survivors drive the process rather than being passive participants. We are encouraged that all organizations that utilize Freedom Lifemap will inherently place lived experiences at the forefront of their programming efforts.

Your Business Model & Funding

What is your business model?

Presently, we provide Freedom Lifemap free of charge to organizations aiming to improve their programming and better serve survivors of human trafficking and vulnerable communities. Over the next three years, we aim to enlist over 200 partners across the United States and globally to leverage the transformative capabilities of the Freedom Lifemap. EverFree will lead the coordination of this Global Network of partners, facilitating the exchange of insights, fostering evidence-based best practices, and championing systemic reforms.

As we scale, our business model for Freedom Lifemap will ensure impactful support and measurable outcomes for diverse stakeholders, including frontline organizations, multilateral coalitions, governments, and foundations. Below details how we will scale Freedom Lifemap, provide value to various customers and beneficiaries, and create a sustainable business model that fosters growth.

Organizations
  • Revenue Model: Sliding scale subscription model, ensuring accessibility regardless of budget constraints. 

  • Value Provided: Freedom Lifemap helps organizations better meet participant needs, measure impact to enhance program outcomes, and communicate results to secure increased funding. Our platform also supports collaboration opportunities, enabling NGOs to work together more effectively. 

  • Investment Value: By investing in Freedom Lifemap, frontline organizations achieve better program outcomes, operational efficiencies, and enhanced collaboration, contributing to securing more funding and optimizing resources.

Multilateral Coalitions and Partnerships
  • Revenue Model: Pay-for-use and subscription model for coalitions and networks. 

  • Value Provided: Freedom Lifemap facilitates data-driven collaboration among coalition partners, optimizing resources, measuring impact, and scaling effective programs. 

  • Investment Value: Coalitions benefit from collective impact through collaborative problem-solving, data aggregation, and analysis. This enhances resource optimization, influences advocacy and policy, and opens up additional funding opportunities.

Government Entities
  • Revenue Model: Governments invest in Freedom Lifemap, often funding it as a requirement for measurement and evaluation. 

  • Value Provided: Freedom Lifemap ensures equitable access to care and enables data-driven decision-making across multiple entities, helping governments prevent abuse and optimize service delivery.

  • Investment Value: Governments find value through enhanced equity and accessibility, improved efficiency and effectiveness, and informed policy decisions. The platform supports inter-organization collaboration and data analysis.

Foundations, Grantors, and Corporations
  • Revenue Model: Foundations and corporations invest in Freedom Lifemap through grants that fund partner networks or NGOs.

  • Value Provided: Freedom Lifemap ensures transparency, accountability, and impactful resource allocation, enabling data-driven decision-making for grant-making entities. 

  • Investment Value: Foundations and corporations benefit from their strategic investment in Freedom Lifemap by gaining precise impact measurement, building organizational capacity, and fostering collaborative funding models.

Overcoming Funding Barriers

We acknowledge the financial constraints faced by our diverse stakeholders. To address these, we offer scalable pricing models and emphasize the tangible benefits of Freedom Lifemap in terms of efficiency, collaboration, and enhanced impact. By demonstrating how Freedom Lifemap optimizes resources, we aim to overcome barriers such as limited budgets, public fund dependencies, and competitive grant-making environments.

EverFree’s business model for Freedom Lifemap centers around providing a scalable, impactful solution to a diverse group of customers and beneficiaries, ensuring our stakeholders can deliver optimized services, make informed decisions, and ultimately improve the lives of survivors and vulnerable communities.

Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Organizations (B2B)

What is your plan for becoming financially sustainable, and what evidence can you provide that this plan has been successful so far?

EverFree has secured several multi-year grants to launch Freedom Lifemap, carry out a mini Randomized Control Trial, and pilot the model in seven countries. We are currently exploring avenues to scale Freedom Lifemap and are actively seeking partnerships with various entities, including the US government, academic institutions, private foundations, and others. These collaborations will allow us to further validate and expand the tool both domestically and internationally.

As we scale Freedom Lifemap, our diverse revenue model is designed to sustainably fund our work and ensure long-term financial stability. We achieve this through a combination of sliding scale subscription models, government contracts, and grant funding. Below is our path to sustainability by customer group:

74179_FLM%20Customer%20Profiles_1440x810.png
Organizations

Revenue Model: We will launch a sliding scale subscription model for NGOs in 2025. This model ensures accessibility regardless of budget constraints. 

Currently, our work with frontline organizations is grant-funded, allowing us to pilot FLM at 8 global sites. 

Overtime, organizations will support a percentage of Freedom Lifemap Costs:

  • 2024: 0%

  • 2025: 0%

  • 2026: 10%

Multilateral Coalitions and Partnerships

Revenue Model: We will introduce a subscription partner network model in 2025, offering pay-for-use services to multilateral coalitions. 

In 2024. we are focusing on outreach to new partners and networks to expand our reach and establish foundational relationships. 

Overtime, multilateral coalitions will support a percentage of Freedom Lifemap Costs:

  • 2024: 0%

  • 2025: 10%

  • 2026: 20%

Government Entities

Revenue Model: Governments invest in FLM through contracts for measurement and evaluation, as well as standards of care implementation. 

As of 2024, we have secured funding from the UK government and are analyzing further opportunities for collaboration. 

Overtime, governments will support a percentage of Freedom Lifemap Costs:

  • 2024: 28%

  • 2025: 30%

  • 2026: 30%

Foundations, Grants, and Corporations

Revenue Model: Foundations and corporations invest in FLM through grants, which fund partner networks and frontline organizations using our platform. This model ensures transparency, accountability, and impactful resource allocation, enabling data-driven decision-making for grant-making entities. Currently, grants fund our FLM pilot programs, supporting our efforts to demonstrate the platform’s value and scalability. 

Overtime, we will become less reliant on grants to support Freedom Lifemap Costs:

  • 2024: 72%

  • 2025: 60%

  • 2026: 40

Long-term Sustainability

As we roll out our subscription models and secure government contracts, we anticipate a balanced and sustainable revenue stream that covers our expected expenses and ensures the scalability and impact of Freedom Lifemap.

Our approach combines immediate grant funding with strategic revenue models to build a robust financial foundation. By 2026, we expect to cover a significant portion of FLM costs through subscriptions and government contracts, reducing our reliance on grants and ensuring long-term sustainability. This diverse revenue strategy not only supports our mission but also demonstrates the scalability and financial viability of our solution.

EverFree’s multi-faceted revenue model is designed to ensure sustainable funding and long-term impact. Our successful grant acquisitions and government collaborations provide a solid foundation, while our planned subscription and pay-for-use models will drive future growth and stability.

Solution Team

  • HB HB
    Hailey Barth Grant Manager, EverFree
  • Kelsey Morgan Co-Founder & CEO, EverFree
 
    Back
to Top